A team of Disney creative executives are doing the barnstorming, headed by OTT programming chief Agnes Chu. Chu’s experience includes working for ABC creating original content for digital platforms, working for Bob Iger during the opening of Shanghai Disney Resort and the relaunch of the Star Wars franchise, and most recently in franchise development at Walt Disney Imagineering. She’s surrounded by a team of execs that include Sean Bailey (expected to head up all Disney live-action family film), Tendo Nagendo (expected to slide into Bailey’s current post), Sam Dickerman and Louie Provost.
Here’s how it will work. The OTT platform, whose price point wasn’t mentioned, will start with a domestic service only, and then expand overseas. There will be no R-rated films, and the programming will be consistent with the Disney brand. The R-rated stuff will go on Hulu. The plan now is to leave the various Marvel series where they are, which means Netflix will hang onto its superhero inventory.
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