Guangdong Happy 10

Within this context of fluid self-expression and exchange centered on experimentation, authenticity and conversation, Gen Z is also reimagining newness, according to the report. For them, it does not necessarily mean fresh off the press; nor does it signify new materials, additional manufacturing, or consumption in the traditional sense. In fact, this fluid newness can imply tapping into trends through archived or out-of-stock branded items. For Gen Z especially, newness also means one-of-a-kind vintage, repurposed or recycled fashion.

The company has adequate cash reserves and is curbing discretionary expenses to eliminate redundancies and introduce efficiencies in its value chain, it said.

Abhishek Rajan, COO, Paytm Mall said, “Our collection at this End of Season Sale is an eclectic mix of fashion apparel from international brands as well as the best Indian handicrafts & handlooms have to offer. We are providing sellers, artisans, MSMEs from across the country, our technology, potent distribution network, & reach to help them expand their business through our efforts. Our best-in-class services including the Easy Returns policy make the online buying experience seamless and hasslefree.”

An intriguing way to look at loungewear is to think of it as a revamp or reinvention of current sleep and home wear. Customers are taking what they feel the most comfortable in – boxers, track pants, pyjamas, t-shirts, vests etc and are looking for means to upgrade them. Perhaps a great example of this is the resurgence of pyjamas as loungewear. Not just India, but countries worldwide have registered a huge increase in pyjama sales since last March. According to stats released by Amazon about its operations in India with a focus on Prime Day 2020, summer wear and home/ loungewear were among the most sought after in apparel.

“For me things turned out to be very quick and in a span of a week I was a jewellery designer,”  Narsinghani recalled.

Over the next year, the company aims to scale its offline presence to 15,000 stores across the country.

· Bubble wrap and air-filled plastic pouches packaging replaced with recycled paper shreds

Arvind Fashions Limited (AFL), India’s leading multi-brand casual wear and denim fashion company, has declared its financial results for the fourth quarter and full year ended March 31, 2021.

Roy concludes: “Brands must continue to interact with customers through digital and social media platforms. To further increase their presence, brands can tie-up with popular social marketplaces like Instagram and Facebook to sell their products online. Initiatives such as live-streamed fashion shows and online displays of new launches will be instrumental in creating a market buzz in the post-COVID-19 era. Retailers must keep exploring new ways to directly engage with shoppers, as the pandemic highlighted the significance of e-commerce more than ever before.”

Commenting on the investment, Subrata Mitra, Partner at Accel Partners said, “We’re excited to partner with Ananth and the team at Mensa. Not only are they truly strategic and have a high calibre, but also have chosen the problem of brand aggregation that we believe has the right tailwinds. With the digital acceleration of commerce globally, this model would be additive to the brand owners, the  platforms and the consumers and should thus scale rapidly.”

Last year, the majority of fashion brands embarked on their omnichannel journey by integrating their offline and online store. Concepts like “Ship from Store” and “ Dark Stores” are gaining traction amongst retail brands. Companies are now fulfilling 20-25% of their omnichannel orders from the store, indicating increased adoption of omnichannel across the majority of brand stores, the report states.

A bootstrapped startup with an initial investment of just Rs. 1 Lakh in 2018. Today, the frenetic styles and vast range are recording a rise of revenue from 2018 till present by 800%. The company projects the expansion in next 3 to 4 years with targeted sales of Rs. 400 Crore+ ARR and employment expansion of 750+ nationwide followed by introduction of 50+ categories of products.

Power brands posted growth of 17% with significantly improved profitability on Y-o-Y and Q-o-Q basis. USPA and Tommy Hilfiger sales recovery was strongest at 125%, with Sephora sales recovery at 114% led by both offline & online channels during the quarter.

The new capital raised will be utilized for expanding the brands’ D2C footprint both domestically and internationally by adding more personalised solutions to proprietary web and app products and expanding brands’ presence with global eCommerce conglomerates. Apart from this, the company is also planning to boost its supply chain efficiencies by in-housing key production processes such as printing and embroidering, thus enabling a 30-day mind-to-market production turn-around, comparable to global fashion leaders such as Zara and Boohoo.

Available as both full-length pants and shorts, each PanT20 Collection piece is custom-made to every client’s requirements. Buyers can pick their waist size and fit of choice – Slim, Tapered or Relaxed. TPP’s attention to detail shows in their options for front panels, fastenings, and even hem styles. Going a step further, every man – no matter his height – can tailor his perfect pair of pants with TPP’s bespoke inseam lengths for pants, and even pick from three lengths in shorts (Short, Medium, Long) to suit their comfort. TPP’s personalised service even extends to free monogramming, video consults with their in-house stylists, shipping and alterations.

Myntra is offering all its 2000 marketplace brand partners a special COVID insurance, with a coverage of up to Rs 300,000. In addition to this, the company is also reimbursing Covid-19 vaccination costs for the partners and two of their family members.

FY22: Trends to Prep for

With 95% of the overall credit by volume of the sector concentrated in micro, small and medium segment of borrowers, the industry has a presence of close to five lakh borrowers as of December 2020.

Exclusive deals and services ordered from Paytm Mall App offer free shipping and an exclusive 14-day easy return facility. Some of the leading brands participating in the EOSS include Puma, Spykar, Cover Story, Van Huesen, Peter England, Fossil, Campus, Sparx, Khadim’s, among others. The sales promotion will also be showcasing new ‘work from home’ and athleisure collections from various brands.

On taking up the role, Shahpurwala said: “I am extremely honored to be bestowed with this role and to be part of the FICCI FLO community. It is a privilege  to continue the impactful work done by the past 18 chairpersons of the FLO Mumbai Chapter. Leading the team at Mumbai, I am looking forward to promoting economic empowerment and equal opportunity for women. I am excited to develop and sustain a network of women business owners and professionals while working with civil society, government, and private sector.”

With seamless integration of loungewear in the new normal lifestyle, the category had never before garnered so much attention. It is no longer something bought for a few uses and

Welspun India said until 2015-16, the business with Target Corporation accounted for almost 10 per cent of its overall business.

The U.S. Cotton Trust Protocol welcomes the UK’s leading retailer, Tesco, as a member of the system that brings quantifiable and verifiable goals and measurement to more sustainable cotton production. Tesco joins the Trust Protocol as part of its commitment to sourcing 100% sustainable cotton by 2025.

“While there are multiple footwear brands that are driving this change in lifestyle on the global stage, the need was largely unrecognized in India. The brand landscape in open footwear had been quite dull. Existing players are by and large not willing to invest the necessary time and resources to understand consumer motivations and therefore unable to innovate according to market needs. It is a very clear opportunity for new age brands like us to occupy a large share in the open footwear category,” said Founder, Sumant Kakaria.

The retailer is reportedly in the process of hiring bankers for the IPO, which is expected to value the company at around USD1.5-2 billion. The share sale is aimed more at offering exits to existing investors, including private equity firm PremjiInvest, than raising funds for the company, sources said. The IPO will likely see the full exit of PremjiInvest, which owns nearly 25% of the company, according to sources.